Since last year, one of the most developed countries, US is swamping with its economics tsunami. US economy is slowing down due to the sub-prime market failure yet recently is striked with the bankcruptcy of the Lehman Brothers. Miraclely , with the depressible economy circumstance, the total sale of McDonalds still can achieve a sustainable growth of 9.1%. This result is obtained under the great leadership and management skills of Jim Skinner.
Since 2002,McDonalds declares that the company is facing red digits in the trading account. They were making a net loss in their business.However, after the leading from Jim Skinner, eventually, McDonalds manage to turn over the red digits into black, they are starting to earn profit.
Jim came into the company when the company was facing the toughest moment. After he was given the honour to become the managerial director, he introduced a few changes and reformations. He stoped McDonalds from spending money blindly to expand the number of its outlet, on the other hand, he tried to concentrate on renovating and upgrading some old outlets in deed. Since then, he commanded to upgrade every single McDonalds restaurant to install wi-fi,thus to attract more customers.
Moreover, he tried to come out with different variety of products. The original image of McDonalds is a fast food restaurant which provides carbonate drinks, burgers and fries. In fact, the number of people whom like to drink coffee is increasing sharply over the years, hence Jim decided to break the tradition, he brought in great number of coffee-making machines into the restaurant, and start to introduce italiano coffee to the customers. He claimed that this action is very risky, simply because it takes time to attract the customers to enjoy the idle atmosphere of having a cup of coffee in the fast food restaurant and get the responses from the customers. Besides that, Jim also promotes breakfast meals where sandwiches and western breakfast are provided as well. Another money-making policy that chip in quite a big piece of profit to McDonalds is its 24 hours services.
Finally, Jim strikes the iron when it is hot. He speedily expanded the Asian market especially in China. McDonalds spent about 6millions dollars to be the international co-sponsor in the 2008 Olympics games. Jim claimed that as a result of the magnificant advertisement via the Olympic games, successively, 12o outlets are being operated in the very near future.
In order to be a Manager, we must THINK like a manager, EAT like a manager, WALK like a manager, TALK like a manager and also ACT like a manager. Remember is MANAGER not MANY-ZER. !!!
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